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‘A(i)LIVE’, the world’s first ‘living’ market segmentation tool, powered by machine learning and artificial intelligence

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AstraZeneca and Hall & Partners ‘Highly Commended’ in 2021 BHBIA BOBI Awards

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Reverse Psychology: A bad night for Steve Peters

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What does it take to be a ‘disruptive’ brand?

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COVID-19: How brands are reminding us we’re all in this together

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How Brandwatch, Twitter and The Body Shop are reframing social media data

Sanya-Jeet Thandi

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Blizzard Q&A: how eSports is transforming the gaming industry

Mike Swiontkowski

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Just Eat: A new relationship with takeaway

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3 opportunities for beauty brands in the UAE

Big Thinking

A good strategy will include these three elements

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Why technology is a double-edged sword in healthcare

Big Thinking

COVID-19 study reveals consumers demand ethically-led, authentic action from brands

Vanella Jackson

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What happened to brand tracking in market research?

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3 ways to adapt in a highly competitive market

Nadim Samara | OMD MENA

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