Mapping The Future | Hall & Partners

Mapping the future

Societal upheaval has heightened people’s feelings of uncertainty…

In January 2018 we held a ‘Book Breakfast at Night’ to debate the strategies brands should employ to help provide optimism and reassurance, and create a more certain future. We started with a presentation from Richard Watson – future-thinker and author of Future Files: A Brief History of the Next 50 Years – who explored the diverse trends that are impacting the way the world is changing.

We also heard from a panel of high-profile client and agency experts, including:

– Tim Hulbert, Group Head of Brand & Insight at Barclays
– Meabh Quoirin, CEO of the Foresight Factory
– Grant Feller, journalist and brand storyteller
– Lyn McGregor, Global Head of Hall & Partners OpenMind
– Vanella Jackson, Global CEO, Hall & Partners

Richard Watson’s mind map (see below) highlighted the mega-trends and technologies of the next few decades, stimulating some fascinating questions around current events and possible future trajectories.

Hall & Partners Mega trends and technologies map Richard Watson download

Watch here to learn about the three trends from the map that Richard believes is creating more uncertainty in the world.

Check out more Big Thinking Articles

Travel and tourism are struggling right now, but a new future for hospitality beckons

Conscious Health webinar highlights

We made the GRIT ‘Top 50 Most Innovative Companies’

Are behaviour change strategies useful for tackling health inequality?

The key to creating better habits? Temptation bundling

PharmaExec: Hall & Partners on purposeful partnerships for a post-COVID era

Research Live: Vanella Jackson helps form MRS Disability Group

WARC: Hall & Partners explain how pharma can keep building trust

Research Live: Vanella Jackson explains why a new approach to brand evaluation is needed

Conscious Brands 100: a new way to measure world-leading brands

Previous
Next
About Hall & Partners

Hall & Partners is a global insight agency that specialises in quantitative and qualitative market research, data analytics and strategic consultancy. 

We provide brand performance tracking, customer segmentations, customer and brand experience, predictive modelling, insight engagement platforms, as well as communications and advertising strategy. This is in addition to our award-winning insight platform, The Hub.

Our global team help brands, businesses and organisations in the Americas, Africa, Asia, Europe, and the Middle East inspire growth. Together, we utilise over three decades of insight expertise to solve the toughest branding, marketing, communications, and innovation challenges for our clients.

Hall & Partners is a part of Omnicom’s Communications Consultancy Network.

Subscribe to our newsletter

By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners.

© 2021 Hall & Partners. This website is powered by 100% renewable energy. All rights reserved.

Website developed by Digital Berry Ltd

Signup for our Newsletter

A monthly newsletter bursting with thinking on how to grow your brand: from in-depth analysis to practical advice. Sign-up for the latest industry perspectives, insight reports, free-to-attend webinars, and exclusive events.

By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners.