What is the GRIT Top 50 Most Innovative Suppliers list?
It’s a brand tracker for market research suppliers, using the attribute of ‘innovation’ as the key metric. Conducted via an online survey every year, the 2018 GRIT Top 50 Most Innovative list was developed using an aggregate total of 8,492 responses from market research suppliers, clients and insights professionals globally. The report notes, “only brands that received 22 or more mentions made it on to the list, which is a higher threshold than in the past. This is a reflection of the vast number of companies mentioned and the competitiveness now in play for companies vying to be identified with the ‘innovative’ brand attribute.”
As this list is based on responses from industry peers, GreenBook has referred to it as a ‘useful snapshot’ for strategic planning purposes, highlighting companies who successfully use innovation to drive brand awareness. Survey takers on the client side identified ‘new methodologies’, ‘approach’, and ‘use of technology’ as the key drivers to innovation.