AstraZeneca and Hall & Partners win ‘Best Use of Innovation’ in 2021 BHBIA BOBI Awards

AstraZeneca and Hall & Partners are delighted to have won the ‘Best Use of Innovation’ award in the coveted the 2021 BHBIA BOBI Awards. The healthcare research project, which leveraged innovative technology to speed insights to action across a globally distributed team, was initially recognised as ‘Highly Commended’ in the ‘Best use of Innovation’ category.

The BHBIA BOBI judges described the winning healthcare innovation project as “never seen before”, as they paid reference to how the partnership with AstraZeneca brought the “market research to life” on what was described as a “topical need” which was “well demonstrated”.

We are thrilled to be recognised alongside AstraZeneca for this prestigious innovation award – I am incredibly proud of our team. This technology-led comms testing approach allowed for insight-led decisions to be made confidently at speed, bringing trusted messages to patients and physicians.

Mary Ann Slater, Strategy Director Hall & Partners Health

‘Best use of innovation’ submission summary:

AstraZeneca had achieved unprecedented clinical trial outcomes which, as a result, accelerated their launch plan by two years. The leading pharmaceutical and biotechnology company needed to test and optimise their global launch campaign fast. Recognising the challenges – a rapidly approaching launch, tight timings, and diverse stakeholder needs, alongside the background of virtual working due to COVID-19 – AstraZeneca challenged Hall & Partners to reimagine the insights sharing and synthesis process.

Hall & Partners constructed an innovative approach which centred on The Hub – an in-house data discovery, knowledge management and insight storytelling platform. This cutting-edge insight platform brought agility, efficiency, and alignment, letting AstraZeneca make insight-led decisions confidently and at speed. 

The award-winning Hall & Partners team

Hall & Partners Mary Ann Slater
Mary Ann Slater, Strategy Director
Hall & Partners Sian Thapar edited
Sian Thapar, Strategy Director
Hall & Partners Susan Sebelsky edited
Susan Sebelsky, Group Strategy Director
Hall & Partners Dimple Billimoria edited
Dimple Billimoria, Project Manager
Hall & Partners Lisa Harkins edited
Lisa Harkins, Senior Analyst
Hall & Partners Melanie Benson
Melanie Benson, Senior Analyst

What are the BHBIA BOBI Awards?

Organised by BHBIA, the BOBI Awards recognise excellence across the healthcare business intelligence spectrum.

Who were the finalists?

HRW and AbbVie

Instar Research

Red Leaf & Sanofi

Learn more about Hall & Partners’ expertise in Healthcare market research

Share this article
Share on linkedin
Share on facebook
Share on twitter

Check out more Big Thinking Articles

‘A(i)LIVE’, the world’s first ‘living’ market segmentation tool, powered by machine learning and artificial intelligence

The Value Shift

One year of lockdown disproportionately impact girls’ education in Britain

90% of healthcare professionals agree that purpose matters in brand choice

Sustainable Beliefs

What are the big ethical challenges for AI in healthcare?

Why isn’t soccer more popular in the US?

How to predict market trends with one simple principle

Jaguar: it’s time women took the wheel in automotive advertising

3 ways tech will make diabetes management easier

© 2021 Hall & Partners. This website is powered by 100% renewable energy. All rights reserved.

Website developed by Digital Berry Ltd

Signup for our Newsletter

Keep up with the latest marketing trends, industry perspectives and global insight reports shaping the world’s biggest brands.