The Hub And Direct Line Group Win TMRE EXPLOR Award | Hall & Partners

The Hub and Direct Line Group win TMRE EXPLOR Award

Hall & Partners and Direct Line Group (DLG) are thrilled to announce that they have just been named the winner of the 2015 TMRE EXPLOR Award for their case study on The Hub.

The EXPLOR Award is an annual global competition that celebrates high-impact innovation in marketing research. It places particular focus on new technology and methods that enhance and advance the research and insights process.


“The Hub appears to be a great example of data integration and insight dissemination that really resonated with the judges.”


The Hub is a pioneering data integration and publishing platform, which enables Insights professionals to become brand journalists, turning data and insights into memorable and actionable, bite-sized stories. The Hub helps clients make the most of all their data, with the ability for decision-makers to dig into multiple data sets directly from the stories, using intuitive, dynamic visualisations, all on their tablets. The case study highlights the journey of how Hall & Partners and DLG worked together to implement and evolve this platform within the Direct Line Group.

The global, world-class judging panel commented: “The Hub appears to be a great example of data integration and insight dissemination that really resonated with the judges.”

Hall & Partners’ Partner and founder of The Hub, Oliver Hayward said, “We are very honoured to receive this recognition for our work on The Hub with Direct Line Group. With the Hub, data no longer needs to be dry and overwhelming. It empowers our clients to deliver an engagement experience to their stakeholders, driving joined-up decision-making and action. For our industry, it’s fantastic to help organisations get the most out of their data, spending less time chasing spreadsheets and manually creating reports, and more time on extracting and publishing engaging insights across the business.”

Employees across Direct Line Group use The Hub, including Executive members, and it continues to roll out to the organisation’s wider audience, resulting in greater engagement and more joined-up decision making.

Share this article
Share on linkedin
Share on facebook
Share on twitter

Check out more Big Thinking Articles

We made the GRIT Top 50

‘A(i)LIVE’, the world’s first ‘living’ market segmentation tool, powered by machine learning and artificial intelligence

The Value Shift

Leap and the data will guide you

We made the GRIT Top 50

2019 Quirk’s Awards: 4 shortlistings

Sustainability: do Gen Z practice what they preach?

Shortlisted for two MRS Oppies

Multi-minded ideas build multi-minded relationships

ADAPT TO WIN

Previous
Next
© 2021 Hall & Partners. This website is powered by 100% renewable energy. All rights reserved.

Website developed by Digital Berry Ltd

Signup for our Newsletter

A monthly newsletter bursting with thinking on how to grow your brand: from in-depth analysis to practical advice. Sign-up for the latest industry perspectives, insight reports, free-to-attend webinars, and exclusive events.

By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners.