Predictive Analytics & Data Modelling
Make evidence-led investments and predict future sales using industry-leading analytics based in principles of consumer psychology.
In this rapidly changing world, how do you predict the seemingly unpredictable? Now more than ever before, brands are struggling to make the right strategic and tactical decisions, balance long-term brand building with short-term investment and anticipate consumer behaviour.
Our specialist data scientists create innovative statistical approaches to predict the future outlook of businesses. We connect attitudinal and behavioural data in pioneering ways, pulling together all your research and data streams. This includes customer, media, digital, sales and macroeconomics (e.g. Consumer Confidence Index and seasonality) data.
This helps us create a virtual marketplace using a scenario-testing simulator to safely ‘test’ and ‘learn’ how your possible investments are likely to impact business outcomes. These span optimising media, pricing, promotions, messaging, and/or creative. By connecting all your data sources, we can use our predictive data model to mitigate risk, optimise your brand strategy and identify your priorities for future growth.
We specialise in
Predictive Analytics FAQs
Create a winning marketing strategy with an in-depth and original understanding of your brand associations and overall brand health.
Predictive analytics draws on structured and unstructured data to identify potential future trends, patterns and opportunities based on historical data.
For us, this means feeding extensive and reliable big data into a mathematical model, then using machine learning, artificial intelligence and principles of consumer psychology to pick out any trends or patterns to predict what may happen in the future with brands or products.
The data sets and interactive models predictive analytics create can help improve your business operations, whichever industry you’re in. They can reduce uncertainty, help you spot new ways to streamline your business model and change up your marketing to find new customers.
Our uncommon insights will let you make data-driven decisions that lower risk and produce ongoing, scalable brand results.
How we help you
Predict future trends and sales
Fine-tine brand strategy and positioning
Measure and optimise marketing investment
Prove the impact of brand equity on business outcomes
Identify and refresh most valuable customer segments
Optimise channel strategy and deployment
Grow customer lifetime value
Our predictive analytics solutions
When we feed all your relevant data and research into our predictive models, we’re able to isolate the impact that each individual marketing driver has on your business performance.
We then conduct predictive and interactive test-and-learn simulations such as what-if scenarios. These scalable results can then inform an adjustment of your marketing mix investment levels so that you can maximise your return on investment (ROI).
Long-term growth is always supported better by brand activities. Short-term strategies or sale drivers, such as promotional marketing campaigns or sales may deliver immediate growth but this will be short-lived.
This is why we factor brand equity into all our models, including conjoint. It allows us to create predictive insights on how much impact your brand has on business performance.
We work across the entire customer journey to discover what drives a great customer experience (CX) for your customers. Drawing on data that covers customer behaviour, transactions and attitudes we find valuable insights to help guide you.
Our cutting-edge data analysis and predictive analytics models assist with customer segmentation. They create insights that help you to deliver targeted, highly personalised customer communications that drive engagement and increase customer value.
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Let's talk about predicting where you can grow
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