Brand Tracking & Communications Effectiveness
Transform your brand tracking into a Brand Growth programme that supercharges insight and marketing decision-making.
Marketing, communications and insight professionals invest in brand trackers to keep a finger on the pulse of their brand. This is used to inform decision-making, guide measurable growth, and improve brand performance.
This investment is often wasted due to backwards-looking, out-of-date insights from static, metric-heavy brand tracking programs. These weighty PowerPoint brand tracking studies often sit in stakeholder inboxes, rarely having an impact.
As the pace of change accelerates exponentially, the value of market research has never been greater. This is why, at Hall & Partners, we have evolved brand tracking into a forward-looking brand growth programme, delivering insights faster and more efficiently, at the speed of your business.
Our flexible Brand Growth programme is tailored to your business need
COLLECT a variety of primary and secondary market research
PREDICT future brand performance
CONNECT multiple data sources (sales, spend, share, social, search, customer experience, etc.)
DIVE into key business challenges and opportunities at speed
All of this is underpinned by our strategic consultancy that delivers growth-generating ideas direct to your business. Our goal is simple: to inspire you and your stakeholders, digitally and experientially.
We create engaging experiences through vivid storytelling, bringing customers closer to your organisation, and delivering insight directly into the hands of the right decision-makers, at the right time. Our journalistic approach is delivered in real-time through our award-winning insight platform, The Hub.
Insight across 50+ countries
How we help you
Manage and improve brand performance
Identify brand equity growth opportunities
Optimise your brand campaign content and effectiveness
Inform crisis management effectively
Increase stakeholder impact through immersive storytelling
Brand Tracking FAQs
Create a winning marketing strategy with an in-depth and original understanding of your brand associations and overall brand health. Tracking your brand is different with Hall & Partners.
Brand tracking refers to measuring the overall health of your brand. Using key metrics like brand perception and brand usage, it’s possible to gain a greater insight into how your target audience and existing customers engage with your brand.
With a brand tracking study, we’ll interrogate how customers engage with your brand. We use a wide variety of brand tracking metrics to understand your brand’s health.
Our custom brand tracking research is unique to you. We don’t do one size fits all. We’ll measure your brand’s performance in a way that makes sense to you, your customers and the unique relationships between you.
Brand tracking provides you with a crucial birds-eye-view of how your brand is performing in-market versus your competitors. What gets measured, gets managed. From early-warning indicators to identifying future opportunities for brand growth, ongoing measurement of your brand building activities helps you to plan, develop and optimise your marketing investment and brand strategy.
Driving uptake for smart meters
Making a credit card brand part of day-to-day life
Getting more orders with the UK’s largest food delivery app
Our Brand Growth Programme
As insight practitioners and strategists, we are focused on answering the why. Today, behavioural data replaces traditional brand tracking data by telling us what people are doing, but it doesn’t tell us the whys. Our Brand Growth programme harnesses smart tools to enable always-on communities, mobile self-ethnography and AI-driven Natural Language Processing. This gives us the ability to survey hundreds of people in minutes, conduct focus groups at scale in hours, or run experience ethnographies in days.
While traditional marketing has changed beyond all recognition, most tracking metrics remain unchanged. At Hall & Partners, we believe modern marketing requires a modern approach, which is why we have introduced new metrics that reflect exactly how today’s campaigns are designed to work. We believe brand communications need to inspire, create an intense emotional response, generate a purposeful connection, and build a community. Crucially, our refreshed metrics also evaluate how ‘personalised’ your marketing message is seen to be. We capture all this information (and more) through our unique framework which identifies what your customers ‘See’, ‘Feel’, ‘Think’, and ‘Do’.
First, we get to know your business better and understand your key commercial goals. We then identify the best brand and sales metrics to focus on: Net Promoter Score (NPS), footfall, share, growth, new account openings, etc. Our ‘data shaking’ process helps identify the most relevant data sets to feed into and create a predictive model. Multi-variate regression analytical techniques are then used to isolate and measure the link between brand and sales while controlling any ‘noise’ variables. Lastly, we run scenarios of future long-term, brand-driven sales using our test-and-learn simulation tool: Predict. This de-risks your strategy and provides robust, safe predictions you can rely on.
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Let's talk about measuring your brand health
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