Starting with Strategy
At Hall & Partners, everything we do starts with understanding your commercial objectives, how your business intends to grow, who you are targeting and the key behavioural outcomes you are looking for. We call these ‘Do Goals’. These ensure our work is grounded in your commercial plans and objectives, and that we are aligned on a shared vision for success.
How do you want to achieve success?
We work with you to capture your strategic marketing intentions in what we call an ‘Engagement Plan’. This starts with the behavioural goal you are seeking to influence, and then asks how you intend to influence this through what people ‘See’, ‘Feel’, ‘Think’ and ‘Do’ (key measures within our strategic framework, FRAME). We then ask you how you expect the communications to work, reflecting all these assumptions in our tailored metrics.
Identifying the most important questions you want answered
Our strategic planning cycle is developed specifically to tackle the toughest marketing challenges. We use it to determine where you are in your brand lifecycle, where you want to be, how to get there and where you are on this journey.
Our unique approach ...
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